I’ve been following a particular business on Facebook and Twitter lately, totally in love with their brand and enthralled with their online persona.  They are sitting in that enviable ‘social savvy’ pocket of social media marketing, a great example of getting it right.  A niche little business that would show up a few of the big players out there. Visiting their online spaces is the same as visiting the business itself, they’ve managed to replicate their commercial vibe and work place culture online. 

So what is the magic formula, what are they doing that make them stand out and makes me want to keep coming back?  Well it isn’t just one ‘thing’ in isolation, but a combination of ‘things’.  To visit their business in person is to observe a genuine love for what they do and a wonderful work place culture that is an absolute pleasure to be in. 

Online, in the social media marketing space they share genuine moments of excitement and happiness.  Their posts are authentic and humanistic… they forget the technology and just talk. The content shared is full of optimism that plays on emotion.  They grab attention by connecting genuinely, sharing comments that are meaningful, and convey happiness.  They engage and enable others, building online relationships by giving their followers something to do, say or use. Their online ‘vibe’ is contagious, they share stories that others can interact with, they share praise for the people they deal with that assist their business in some way…. and they rarely push content.  Replicating their ‘vibe’ through a social media marketing strategy is a hard task, you can’t fake happiness and passion. Basically they share their happy passionate culture as opposed to trying to advertise their business, and it makes me want to keep coming back!

And I particularly like quotes about learning.
Some of my favourites:
  • “Making mistakes is the most efficient form of learning”. ~Laure Kendrick
  • “The only real mistake is the one from which we learn nothing”. ~ John Powell
  • “I never teach my pupils; I only attempt to provide the conditions in which they can learn”. ~Albert Einstein
  • “The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as we continue to live”. ~Mortimer Adler
  • “”When you learn, teach, when you get, give.” ~Maya Angelou
  • “We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself”.  ~Lloyd Alexander
  • “You have learned something.  That always feels at first as if you had lost something”.  ~H.G. Wells
  • “segregation shaped me; education liberated me”. ~Maya Angelou
  • “Learning should be more than being given answers to memorize. A school should teach you the current state of affairs, and then give you a list of questions that no one can answer. That, more than anything, will inspire you to think for yourself”. ~Susan Pierce